I love a good logo :).
When I began brainstorming ideas for a new T.U.T logo, I knew it had to be striking yet understated. An image which would look great black and white ( two colours I use for branding). Also, memorable to the eye. But most importantly something to which I had an emotional connection with. T.U.T has a personality of its own. Independent of me it has a life of it’s own. Sounds a little corny I know…but that’s how I feel. For this reason I declined from using an a eponymous label. The logo in my view, is the way I identify T.U.T as my baby.
Creatively I am largely inspired by my research into my West Indian heritage. A private labor of love of mine is putting together my family tree. In the past If I’ve struck upon some exciting revelation, I’ve found little ways to include a little of it into each collection . Now I’m not so discrete lol.
The story of the Palm Tree logo I finally decided upon for the brand begins with starts with a visit to Barbados back in 2008 for my Grandfathers funeral.
My Aunt, her two sons, my sister, a new cousin I had meet that week whilst waiting for a bus into town…meeting random stranger who turn out to a cousin is very common in the West Indies… and myself all took the long walk to the beach. It’s was a particularly hot afternoon in Sargent Street ST John. Every morning I would stand on the veranda with my Red Rose tea and gaze at the sea. Just beyond two or three roof tops , across the scotch bonnet pepper and potato ground. Not far…I would think…no more than 10-15 mins away? WRONG WRONG WRONG! Try an HOUR baby! Seriously…a bush treck! However…not a word of frustration passed my dry chapped lips. The whole journey was full of so much natural beauty I was overwhelmed with emotion.
Anywho… we began the trek by walking down a ridiculously steep hill. Like I said it was HOT man. FYI…there are no water fountains at any point on this hill and no buses run along it. My sister and I did not think to bring water with us as I said this trip was only meant to take 15 mins right! At the bottom of the ridiculous hill To greet our tired sun drenched carcasses were four large palm trees swaying majestically yet gently in the cooling afternoon breeze. There was a couple people lounging in a little tug truck parked on the adjoining road. The small truck only emphasized the great height of the palms. The sky was sooooo blue that day…well it is everyday lol. What I mean is, this was a perfect Kodak moment. The scene was a postcard.
That trip was only the other time I have managed to visit Barbados…not for want of trying. Two overwhelming thoughts washed over me one afternoon whilst sitting alone near the edge of the cliff just beyond the pepper ground. I realized how deeply unhappy and unfulfilled my life was. I felt I could happily stay right there on that cliff and never return to life in London. I also realized Barbados had completely stolen my heart and I was bound to it. In that moment I new forever more I would work tirelessly to make the Island my home someday. It’s work in progress.